Visa is actively integrating stablecoins into its global payment network as part of its strategy to capitalize on the growing stablecoin market. During its Q3 fiscal 2025 earnings call, Visa highlighted the deployment of stablecoin-linked cards in multiple markets through partnerships with companies such as Bridge, Rain, and various banks. Cuy Sheffield, Visa's cryptocurrency chief, emphasized the potential of the $2 trillion stablecoin market to expand Visa's addressable market amid emerging new forms of value exchange. The stablecoin market has grown to $269 billion, increasing by 62%, with projections indicating that stablecoin payments could exceed $1 trillion annually by 2030. Visa also participated in a $4.5 million funding round for HoneyCoin, a stablecoin-compliant payment platform. The company envisions a future where traditional and crypto payments coexist, leveraging its extensive money movement platform to be an early adopter of stablecoins on behalf of clients and end users. Industry observers note Visa's pivotal role in creating a network that bridges banks and merchants, positioning it to benefit from the broader adoption of on-chain assets, which could surpass the current $3-4 trillion in crypto assets and tap into the $200+ trillion stock and bond markets.