Wall Street analysts issued a flurry of price-target increases for major U.S. internet and software companies over the past two days, signaling rising optimism ahead of their second-quarter earnings reports later this month. Amazon.com attracted the largest number of upward revisions. Citi and Needham each lifted their 12-month target to $265 from about $220, Scotiabank moved to $275 from $250, and BMO went to $270 from $233. The brokerages cited stronger retail trends, record Prime Day sales and enduring demand for Amazon Web Services, with Citi forecasting revenue and operating income to top estimates when the company reports on 31 July. Meta Platforms also saw bullish adjustments. Stifel increased its target to $845 from $655, Bernstein to $775 from $700 and Scotiabank to $675 from $525, pointing to a robust digital-advertising market, early WhatsApp monetisation and continued investment in artificial-intelligence capabilities. Pinterest received an upgrade as Morgan Stanley raised the stock to Overweight and boosted its target to $45 from $37, saying GPU-driven product improvements are feeding stronger engagement and ad pricing. The shares rose about 4.6% after the call. Stifel and Bernstein subsequently took their targets to $46 and $45, respectively. The revisions extended to other tech names: Citi edged Microsoft’s target up to $613, while Stifel took The Trade Desk to $95. Collectively, the moves underscore analyst expectations that generative-AI initiatives and a rebound in digital advertising will bolster earnings across the sector in the second quarter.