WPP Reports Q4 2024 EPS of £0.88, Adjusted Revenue £11.36B, Shares Plunge Over 18% on 2025 Outlook of -2% to 0%

WPP, the world's largest advertising agency, reported its fourth-quarter earnings for 2024, revealing an earnings per share (EPS) of £0.88, matching analysts' expectations. However, the company's adjusted revenue of £11.36 billion fell short of the estimated £11.48 billion. Looking ahead, WPP forecasts a challenging year in 2025, projecting a like-for-like adjusted revenue growth of between -2% to 0%, significantly below the expected 2% growth. CEO Mark Read attributed the weak outlook to reduced client spending and ongoing political uncertainties. Following the announcement, WPP's shares dropped by over 18%, marking their lowest point in four years, as investors reacted to the disappointing guidance and the potential for declining revenues.