Under Elon Musk's leadership, the social media platform X, formerly known as Twitter, has undergone significant financial changes. In 2021, prior to Musk's acquisition, Twitter generated $5 billion in revenue and $682 million in EBITDA, reflecting an EBITDA margin of 13.64%. However, by 2024, X's revenue had decreased to $2.7 billion. Despite this decline, the platform's EBITDA surged to approximately $1.3 billion, nearly doubling the profit compared to its previous performance. Additionally, X has experienced a substantial increase in monthly active users (MAUs), growing from 368 million at the time of Musk's acquisition in 2022 to 611 million by January 2025. These developments suggest a significant shift in the platform's operational efficiency, even amidst challenges such as an advertising boycott that halved revenue but allowed for higher earnings before interest, taxes, depreciation, and amortization (EBITDA).