Japan's Fair Trade Commission (FTC) has taken significant antitrust action against Alphabet's Google, focusing on the tech giant's search ad practices that reportedly limited Yahoo Japan's competitive abilities in the targeted search ad market. From 2015 to 2022, Google allegedly blocked Yahoo Japan from accessing the technology necessary for earning targeted ad revenue from mobile searches. This has led to an investigation into whether Google also pressured local smartphone manufacturers to prioritize its search services. The FTC has ordered Google to address these ad search restrictions and promised to keep monitoring the situation to ensure fair competition.