Binance, a leading cryptocurrency exchange, has launched a new fragrance named 'CRYPTO' in an effort to engage more women in the blockchain and Web3 spaces. The launch, coinciding with International Women's Day, is part of a broader initiative to bridge the gender gap in the crypto industry. The perfume, described as having 'refreshing notes of ozone, salt, and moss, evoking the essence of a crisp and invigorating breeze,' has sparked a wide range of reactions online. Critics argue that the approach is condescending and misses the mark on addressing the real barriers to women's participation in the crypto world. Despite the controversy, Binance's move highlights the ongoing conversation about gender diversity in tech and finance sectors.