Binance's recent marketing initiative, launching a perfume named 'CRYPTO', has sparked widespread criticism across social media platforms for its perceived sexist approach towards attracting women to the cryptocurrency sector. Critics argue that the campaign, which seems to suggest that women could be drawn to crypto through a fragrance, is tone-deaf and patronizing, highlighting a deeper issue of gender bias within the industry. The backlash is not just limited to the concept of the perfume but extends to the broader implications of how women are viewed and treated in the crypto space. Many have pointed out that rather than trivializing women's interests, efforts should focus on respecting and empowering the women already in the field and creating genuine opportunities for more to join.