The Coachella music festival is innovating its attendee experience by launching Coachella Quests, a blockchain-based loyalty game, in partnership with Avalanche as part of the Hooked 2.0 expansion. This new game aims to enhance engagement and loyalty among festival-goers by allowing them to embark on a Web3 mastery adventure. Attendees can earn rewards through interaction with digital and physical touchpoints at the festival, such as art installations and immersive games, all powered by the Avalanche blockchain. This initiative not only bridges the gap between the digital and physical worlds but also introduces fans to the concept of Web3 mastery through the use of NFTs.