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Airdrops in the crypto industry are being scrutinized as some view them as a short-lived trend or a way to artificially boost token values. While initially used to promote community ownership and network effects, airdrops are now criticized for being easily manipulated and leading to a decline in user engagement post-distribution. Recent launches of tokenless protocols like $ZRO and $ZK have raised questions about the effectiveness and sustainability of airdrops in attracting and retaining users.
Here’s how a simple tweak to airdrops could fundamentally alter crypto ecosystems. Milestones turn airdrops into future-facing KPI-based systems that align incentives with ecosystem growth. This is tokenomics 2.0 for crypto: where user behavior and value creation align.… https://t.co/1R05Bg1ZbC
Airdrops typically boost a project's user base before they happen, but what do those users do after? Given recent controversies on $ZK and $ZRO, it's time to look at projects' daily active entity trends to predict user base trends for projects that might do airdrops soon. https://t.co/R7BhhtqXaO
ZKsync Metrics Continued to Decline After Airdrop On June 17, the L2 network @zksync launched its native token $ZK, whose market capitalization exceeded $1 million at the start. However, key project metrics soon began to decline. The token showed positive dynamics during the… https://t.co/d4YS9xZYkG
