The rise of meme coins is seen as fulfilling the role that NFTs previously served due to easier access for creators and buyers. Meme coins are praised for their liquidity and accessibility, attracting speculators and new users to the crypto market. Traditional investors find it challenging to understand the value of cryptocurrencies, while meme coins are viewed as a form of entertainment and cultural capital. The meme coin market is envisioned as a gateway for onboarding millions of new users to crypto and NFTs, potentially revolutionizing startup launches with companion coins.