
Polygon Labs paid Starbucks $4 million to host its failed crypto project, Starbucks Odyssey, which utilized NFTs for its loyalty program. This revelation came after an 18-month experiment that ended recently. The collaboration raised questions about the success of the Web3 initiative.



.@Starbucks is sunsetting Odyssey, the 18-month experiment that uses collectible NFTs as the anchor of a loyalty program. And then we found out @0xPolygon paid the coffee giant $4 million for the collaboration. So was it an epic Web3 failure? @JennSanasie takes a look 👇 https://t.co/wW8CRxENrz
Solana memecoin hype continues, Backpack’s beta phase was a success and Starbucks axes its NFT program https://t.co/I6biNJ9jwV
Polygon paid Starbucks $4m to host its failed crypto project. One might look at this and say “what idiots” but it’s actually instantly accretive given the reputation boost and liquidity for its own $MATIC currency that it constantly dumps on retail that has literally no real use.