A TV show focusing on the Gucci brand's history, from its inception by founder Guccio Gucci to the internal family conflicts leading to the sale of their empire, is currently in development. The project, titled 'Gucci Saga,' is being adapted for television by Gaumont, with the real Gucci family involved in the production. This adaptation follows the story's introduction to pop culture through Ridley Scott's film 'House of Gucci.'