Warner Bros. Discovery held its upfront presentation at Madison Square Garden in NYC on Wednesday am, unveiling a slate of new content, ad products, and consumption metrics. The event featured appearances by Casey Bloys, Shaquille O'Neal, and Conan O'Brien. Warner Bros. Discovery Sports and CNN International announced the creation of a marketplace for sports and political ad dollars. The company also highlighted its confidence in the return of the NBA to TNT Sports, with sports head Luis Silberwasser expressing optimism about reaching a new agreement. Additionally, major franchises such as 'Harry Potter' and upcoming films like 'Furiosa' and 'Superman' were pitched to advertisers. The TNT Sports division chairman provided an update on the NBA situation.
During today's upfronts presentation, @wbd addressed the elephant in the room when it came to the NBA media rights deal 🏀 Read more from @MollieCahillane ⬇️ https://t.co/sabeKbCrcO
Warner Bros. Discovery Shows Off Advanced-Ad Offerings On Max (Upfronts) https://t.co/N7vEC6Xs1O https://t.co/mH8fQIU5LI
Warner Bros. Discovery Upfront Focuses on Big Franchises Like ‘Harry Potter’; Confident NBA Will Return to TNT Sports https://t.co/3XuSdCU5a2 via @variety