Cookie, a platform known as cookiedotfun, has launched its first SNAP campaign in collaboration with Spark, a decentralized finance (DeFi) platform. Spark offers a 4.5% annual percentage yield (APY) on USDC deposits and features a lend/borrow section with a borrowing rate of 5.09%. The campaign encourages content creators to post educational material about Spark to earn SNAPS points, which are currently scarce, with only 274 SNAPS distributed early on and a total of around 530 SNAPS issued as of late May 2025. Participants can increase their SNAPS earnings by signing up and inviting others, receiving 80 SNAPS per referral. The campaign has attracted around 3,500 participants, though some concerns about bot registrations have been noted. Cookie's platform includes detailed agent data dashboards and is seen as similar to KaitoAI. The campaign is viewed as an innovative marketing strategy with potential for future airdrops, as wallet binding features have recently been introduced on Spark. Additionally, lighter, another platform, has recently provided users with five invitation codes each, enabling limited sharing opportunities amid concerns about public code distribution leading to account suspensions.