Ethena Labs has announced its 2025 roadmap, which includes the launch of iUSDe, a yield-generating synthetic dollar aimed at traditional finance. The initiative is part of a broader strategy to expand its offerings by integrating payments through Telegram and developing a new blockchain ecosystem. The roadmap was detailed by the protocol's CEO through a blog post, highlighting plans to create a neobank-like experience. Ethena has already seen rapid growth, with a supply of USDe reaching $6 billion in under a year, making it the third-largest USD asset in the cryptocurrency sector. The company aims to leverage its new products to tap into the $190 trillion traditional finance market, with expectations of launching the iUSDe token in February 2025. Additionally, Ethena reported $100 million in revenue within 251 days, indicating a strong market presence and operational momentum.