The increasing integration of Artificial Intelligence (AI) into web search mechanisms is leading to significant changes in how information is sought and found online. This evolution is marked by the dual effect of altering traditional search behaviors while simultaneously introducing a deluge of potentially unreliable content into search results. The phenomenon is contributing to a growing perception among users that the quality of Google searches is deteriorating. This shift, fueled by the rise of generative AI chatbots, offers users new and varied methods to access information, but also raises concerns about the future of the open web and the reliability of the information it provides.