Alphabet Inc. ($GOOGL), the parent company of Google, is reportedly in discussions with advisers about making an offer to acquire HubSpot ($HUBS), an online marketing software company. Multiple sources have indicated that these talks are ongoing, with Reuters and Bloomberg among the outlets reporting on the potential acquisition. HubSpot, known for its customer relationship management (CRM) platform, has a market value estimated between $32 billion and $35 billion. The news of these talks has led to a notable increase in HubSpot's stock price, with shares jumping nearly 9% according to reports. Alphabet has also reportedly met with Morgan Stanley investment bankers in recent days, although no official offer has been made yet.