Amazon, a major player in e-commerce and cloud computing, is reportedly facing increasing pressure to initiate a dividend payout to its investors. This comes as Amazon remains one of the few large U.S. technology and growth companies that do not make regular payouts to shareholders. Despite its growing cash reserves, which had led some investors to anticipate either a dividend issuance or a stock buyback, the company has not yet taken any steps towards such financial distributions. Amazon's stock was up 0.7% in pre-market trading.