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DeepNewz, mobile.
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Despite a glut of streaming ads in this year's TV upfront market, Amazon may have enjoyed surprising influence owing to the fact that three of the nation's biggest buying agencies are also competing to win a big Amazon account... https://t.co/8hyexKoiNS via @variety
Amazon's spending on content (video and audio) is definitely 👀.
Amazon Wields New Influence in TV’s Upfront Sales Haggle Through Massive Media Account Review https://t.co/OhR9QR85ba $IPG $OMC $WPP $AMZN
Amazon has emerged as a significant player in this year's television upfront sales negotiations, driven by a comprehensive media agency review. This review has attracted three of the nation's largest advertising agencies, which are competing for Amazon's business while simultaneously negotiating with rival television networks and streaming services. Despite a saturated market for streaming advertisements, Amazon's influence appears to be growing, as evidenced by the heightened interest from major ad buyers. The company's investments in video and audio content have also drawn attention, indicating its commitment to expanding its media presence.
