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Scoop with @gumgumerson: Amazon closes its first upfront season, affecting pricing with an influx of supply from Prime Video: https://t.co/oIqH11snYZ
TV advertising has long been considered a marketing channel for large brands, but the game has changed with streaming TV. @AmazonAds shares 3 ways brands of any size can supercharge their strategy with streaming TV advertising. #sponsored https://t.co/R14HODRtsX
Despite a glut of streaming ads in this year's TV upfront market, Amazon may have enjoyed surprising influence owing to the fact that three of the nation's biggest buying agencies are also competing to win a big Amazon account https://t.co/8hyexKoiNS
Amazon is reportedly in discussions to sell MGM Alternative, the production group known for popular shows such as 'The Voice' and 'Vanderpump Rules.' This move comes as Amazon evaluates its content strategy amid a competitive landscape in streaming and television advertising. The potential sale of MGM Alternative, which also produces 'Survivor,' highlights Amazon's ongoing adjustments in the media sector. Additionally, Amazon's influence in the TV upfront market appears to have grown, driven by significant competition among major buying agencies for Amazon's advertising accounts. This shift in strategy may impact pricing and supply dynamics within the streaming advertising space as Amazon navigates its first upfront season.
