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Amazon’s strategy of setting low prices for its Alexa-enabled smart devices has not been successful in generating income elsewhere within the company. According to sources, Amazon lost over $25 billion on its devices business between 2017 and 2021. The company had hoped that selling the hardware at a lower price would lead to revenue from other services, but this plan has not paid off.
Sources: Amazon lost $25B+ on its devices business between 2017 and 2021 as its plan to sell hardware at a lower price and make money elsewhere hasn't worked (@danamattioli / Wall Street Journal) https://t.co/DMTB7KvUYv https://t.co/zvFxeIaHHL
I use Alexa daily… and I would never pay for it. It’s a microcosm of “AI!” - using it for commerce is maddeningly slow. Being asked “I can do XYZ - would you like to try it?” is pestering. There’s no trust given what’s happened w $AMZN SERP results. https://t.co/tzHDHtSi92
Amazon's strategy to set prices low for its Alexa-enabled smart devices, expecting them to generate income elsewhere in the tech giant, hasn't paid off https://t.co/Ao1sXOVa44 https://t.co/Ao1sXOVa44