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A new survey reveals that the average American spends $924 yearly on subscriptions, with concerns about rising prices. Streaming services like YouTube and Tubi show solid growth in TV viewing share, surpassing traditional cable. Paramount+ sees a 24% increase due to live streaming the Super Bowl. Streaming hit a 6-month high in February, making up 37.7% of TV viewing. Nielsen reports that tiny streaming services like AppleTV+ and Discovery+ have minimal shares. U.S. consumers pay an average of $61 per month for video streaming services, with some feeling the content is not worth the price.
Streaming price hikes in the category may be near their breaking point, the Deloitte survey indicates: Just over one-third (36%) of those surveyed said the content available on streaming video services is not worth the price https://t.co/dg1y5f39T5
Price hikes in the category may be near their breaking point, the Deloitte survey indicates: Just over one-third (36%) of those surveyed said the content available on streaming video services is not worth the price https://t.co/dg1y5f39T5
U.S. Consumers Pay an Average of $61 per Month for Video Streaming Services, according to Deloitte's 18th Media Trends Study https://t.co/dg1y5f39T5 via @Variety
