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Analysts are predicting weak demand for Apple's Vision Pro, with Bloomberg reporting that the device would sell fewer than 500,000 units in its first year. Assuming an average revenue of $4,000 per device, this would have a minimal impact on Apple's 2023 revenue. Gizmodo has reported that U.S. sales for the Vision Pro are almost non-existent, suggesting that anyone in the U.S. who wanted the $3,500 device may already have one. Apple, $AAPL, faces challenges in the market.
“It $AAPL spared 20$ of its R&D budget to buy this book it would have saved billions to develop a #VisionPro product already known not to have a market and avoided a good degree of public humiliation…” - 4 months ago “Apple Vision Pro U.S. Sales Are All But Dead” - Today 🙄🤷🏻♂️ https://t.co/OhqTLg3Iqt https://t.co/IXWUZc9voE
Apple #VisionPro’s Moonshot Strategy https://t.co/Ziabw4zEQM https://t.co/HEVRlblHqt
Apple Vision Pro US sales are all but dead, per Gizmodo.