Apple Inc. ($AAPL) plans to introduce artificial intelligence (AI) services that prioritize user privacy by using custom chips for confidential computing techniques. The company will process data in a 'virtual black box,' ensuring that employees cannot access the data. This approach will be implemented in Apple's data centers, allowing the tech giant to maintain its privacy promises to customers. The initiative, reported by The Information, aims to enhance privacy for users even when data is processed in the cloud.
Sources: to preserve privacy, Apple plans to process data from AI apps in a virtual black box in data centers, making the data impossible for staff to access (@waynema / The Information) https://t.co/VrwhgjeTDH 📫 Subscribe: https://t.co/OyWeKSRpIM https://t.co/hPGRqnVC0y
Apple ($AAPL) Plans Custom Chips for Confidential Computing to Enhance Privacy https://t.co/EOUGX83yEa
Apple doesn't do AI they do confidential computing https://t.co/XiuTJxyy6I