Apple Inc. ($AAPL) is poised for significant investor interest ahead of its upcoming event on September 9, 2024, which is anticipated to be a pivotal moment for the company. Analysts note that this date could be the most critical for $AAPL investors since the launch of the iPhone 6 Plus, which marked a substantial shift in the company's product offerings. In the year leading up to the iPhone 6 Plus, Apple’s iPhone business experienced a 12% year-over-year growth, which accelerated to 52% in the first full year following the new model's release. Currently, $AAPL shares are trading near their highs, showing strong performance as they approach the event. Market sentiment suggests a potential bullish trend, with expectations for a 'buy the rumor' strategy as the event nears.