Sources
Loading...
Additional media
Loading...

Apple Mac shipments have surged by 20-21% in Q2 2024, rebounding after a disappointing year in 2023. Data shows that Apple users are holding onto their devices longer, impacting sales. Apple Silicon Macs are reported to have longer usage lifespans compared to Intel Macs.









#Mac Shipments Surge by 21% despite Longer Upgrade Cycles https://t.co/uuyNTtNzRR https://t.co/09Eb45RFpS
With users mostly happy to keep older kit, Macs just ain't selling like they used to https://t.co/GkwAJv0Lgx
"Apple users are holding onto their devices for increasingly long periods of time as upgrade cycles slow, data from Consumer Intelligence Research Partners suggests." https://t.co/JcJWtuqTiU