
Apple reportedly spent $10 billion on a failed car project and considered acquiring Tesla. The secretive Project Titan, Apple's car program, has been canceled after years of investment. Mark Gurman is hosting a live Q&A session discussing Apple's failed car effort. Despite Apple's setback, Tesla is highlighted for its success in the electric car industry.
A look at the design options Apple considered for its car, including one by Jony Ive that resembled a modern reincarnation of the 1950s Volkswagen microbus (@markgurman / Bloomberg) https://t.co/vYSbDCN3QJ 📫 Subscribe: https://t.co/OyWeKSRpIM https://t.co/JBdmuYAonP
Designs for Apple’s dream car gave a tantalizing peek at what might have been, @markgurman writes in this week’s Power On https://t.co/RKPfFam4AK
Tesla is doing what Apple couldn’t https://t.co/GY38nBwk6j








