At Apple's annual shareholder meeting on Wednesday, a proposal requesting the company to disclose more about its use of generative artificial intelligence (AI) in its business operations and its ethical guidelines for the technology was rejected by shareholders. Despite this, CEO Tim Cook announced that Apple plans to reveal more details about its AI strategies later this year. This comes amid growing pressure both internally and from investors for more transparency regarding Apple's AI plans. Questions about Apple's potential to create advanced AI technologies and the ethical implications of such developments have been a topic of interest, with Tim Cook hinting at significant investments in generative AI.