Apple shares experienced a notable decline during and after the company's Worldwide Developers Conference (WWDC) 2024 event. Initially, Apple shares were down 1% ahead of the event. As the event progressed, the stock price fluctuated, dropping by 1.25%, 1.8%, and 2.23%. By the end of the event, Apple shares had fallen nearly 2%, closing down 1.9%. Analysts attributed the decline to underwhelming announcements, which included the introduction of 'Apple Intelligence,' a personalized AI experience integrated into iOS 18, and a partnership with OpenAI.