
Bath & Body Works experienced a significant stock drop after reporting its second-quarter earnings guidance below expectations. Despite beating earnings estimates, the company forecasted a downbeat annual profit due to subdued demand. New products helped boost performance in Q1, but candle sales declined, leading to a loss in market share amid steeper competition, according to GlobalData research. Shares fell 15%, marking the biggest decline since April 2020, with sales for Q2 expected to be down 0-2%. The retailer is now looking to target men as a new growth strategy.
๐บ๐ธ Bath and Body Works looks to men as it seeks return to growth https://t.co/VQ0tOwCZTu
๐บ๐ธ New products boost Bath & Body Works in Q1 as candle sales decline https://t.co/FRyOh8WTsa
Bath and Body Works looks to men as it seeks return to growth https://t.co/sIb7gLT5tQ




