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A growing boycott of Bud Light over its partnership with trans 'influencer' Dylan Mulvaney has hammered parent group AB InBev, where sales fell 17.4% in Q4 2023 on top of 16.6% in Q3. https://t.co/4zoT7e9zL0
Bud Light boycott likely cost Anheuser-Busch over $1 billion in lost sales https://t.co/flpQMiwERb
Bud Light boycott likely cost Anheuser-Busch InBev over $1 billion in lost sales https://t.co/7myNIoz8Wh
Despite high hopes for a Super Bowl boost, Bud Light's sales remain down by 30% compared to last year. The brand faces backlash and boycotts, with Anheuser-Busch InBev reporting profit amid challenges.