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CarShield, a nationwide seller of vehicle service contracts, has agreed to pay $10 million to resolve charges by the Federal Trade Commission (FTC) of deceptive advertising. The FTC alleged that CarShield's advertisements, which featured endorsements from celebrities such as Ice-T, Chris Brown, and Ric Flair, included false statements. As part of the settlement, CarShield is barred from allowing misrepresentations by its celebrity endorsers. The FTC highlighted that some endorsers, including Ice-T and Ric Flair, were not actual customers of CarShield's products.
CarShield, a company that sells vehicle service contracts to car owners that it claims will cover the cost of certain repairs, has agreed to pay $10 million in a settlement over charges that its marketing tactics were deceptive and misleading. https://t.co/xfLD0rmsV7
CarShield's $10 million settlement with the FTC is a lesson about using celebrity and "customer" endorsements. CarShield ran ads with celebrities like Ice-T and Ric Flair claiming that they used CarShield's products, but the FTC says they "were not actual customers." https://t.co/M4Q1OL9vuG
CarShield agreed to pay $10 million to settle FTC charges of deceptive advertising for its vehicle service contracts, including ads featuring the actor Ice-T and other celebrities. Read more: https://t.co/VtJfQMUtiq https://t.co/GgVGaLOkQC
