US consumers are pulling back from premium fast-casual lunch bowls, leading to weaker quarterly sales at Cava Group, Chipotle Mexican Grill and Sweetgreen. The three operators, which rely on customizable bowl menus, each reported deteriorating traffic and revenue trends as diners seek cheaper alternatives amid persistent pressure on discretionary spending. The value shift is benefiting Chili’s Grill & Bar, owned by Brinker International. The chain has regained momentum with a viral mozzarella-stick promotion and a budget-friendly three-course meal, and it now plans to add new locations. “We continue to improve our food and our service and our atmosphere, the fundamentals of casual dining,” Chief Executive Officer Kevin Hochman said, highlighting Chili’s effort to capture price-conscious guests.
Here’s why fast food restaurants are suddenly concerned about making your dollar go farther. https://t.co/SujVpkHEHN
Fast-casual restaurants have been taking a hit as consumers no longer want to pay for that pricey lunch bowl. Three chains that are big into selling bowls—Cava, Chipotle and Sweetgreen—all recently posted worsening sales trends in their latest quarters. https://t.co/ggCfCyB9LO
Fast-Casual Chains Struggle as Diners Ditch Pricey Bowls for Cheaper Eats https://t.co/GSlhpoMLx5