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🇺🇸 After abruptly shuttering its stores, Outdoor Voices has a new owner https://t.co/zkxwzO2KoD
Outdoor Voices, which closed all brick-and-mortar stores and transitioned to an exclusively online business in March 2024, has been acquired for an undisclosed sum by Consortium Brand Partners. https://t.co/a8z4bBSMYm #retail #apparel
After abruptly shuttering its stores, Outdoor Voices has a new owner. Consortium Brand Partners, which also owns Draper James, plans to open new stores next year and expand into adjacent product categories. #DTC https://t.co/7b4SadiKXa
Activewear brand Outdoor Voices has been acquired by Consortium Brand Partners, the private equity owner of Reese Witherspoon’s fashion label Draper James, for an undisclosed sum. This acquisition comes three months after Outdoor Voices closed all its stores and laid off dozens of employees, transitioning to an exclusively online business. Consortium Brand Partners plans to reopen new stores next year and expand into adjacent product categories.
