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DeepNewz, mobile.
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Disney emerges as the top company for TV viewing in the U.S., with 11.5% market share in April, per Nielsen. YouTube follows closely with 9.6% share, signaling a shift in TV consumption patterns amid the rise of streaming services and cord-cutting.
Bob Iger said today that linear TV--which a year ago everyone thought was for sale--remains important to Disney's media strategy. Tracks w/ this report showing Disney is the most-viewed TV co., with 11.5% market share, if you include streaming + networks: https://t.co/ZIjSzHUfdh
In its star-studded upfront presentation Tuesday evening, Disney executives and talent consistently returned to a key theme: The company’s reach and tech are unlike those of its competitors. https://t.co/wb0AyWrxLc
STUNNING that @YouTube is #2 company in total TV time spent -- the power of the creator ecomony is real and advertisers need to shift dollars faster Think how much money is spent on premium content by YouTube's competitors that generates far less viewership https://t.co/2oIpp6OGs0