Edgar Bronfman Jr. is pursuing a bid for Paramount Global, with indications that his plans may involve keeping Shari Redstone involved in the company. Reports suggest that Bronfman, who has a history in the media industry, is open to collaboration with Redstone, a key figure at Paramount, as part of his strategy. Notably, Jon Miller, a close advisor to Redstone, is also part of Bronfman's consortium. Industry analysts have highlighted Bronfman's long-standing interest in building a media empire, with some citing his ambitions dating back to the 1980s. Barry Diller, a longtime associate of Bronfman, praised him as a savvy and accomplished manager, indicating confidence in his potential leadership at Paramount. Furthermore, Bronfman is reportedly considering partnerships with major technology firms such as Amazon or Apple to enhance Paramount's streaming services, reflecting a strategic approach to modernizing the company's offerings.