The Financial Times (FT) has entered into a licensing agreement with OpenAI, the Microsoft-backed startup, to integrate its journalistic content into ChatGPT. This deal allows ChatGPT to generate responses using brief summaries from FT articles, which will include links back to the original content. The collaboration aims to enhance the development of generative AI technologies capable of producing text, images, and code that are indistinguishable from human creations. Additionally, this arrangement differs from traditional search engine optimization (SEO) as FT, now a preferred source, will gain brand value and increased clickthroughs without the need to pay for ads, unlike with platforms like Google, where OpenAI pays FT for content access.