The Federal Trade Commission (FTC) has issued a new rule aimed at combating fake reviews and testimonials in advertising. Additionally, the FTC staff released a report on multi-level marketing (MLM) income disclosures, revealing that over 14 million Americans participate in MLMs, with the average participant earning less than $84 per month. These actions are part of the FTC's ongoing efforts to enhance transparency and protect consumers in the advertising and marketing sectors. The final rule's implications are discussed in part I of the FTC's report.