
The Federal Trade Commission (FTC) has introduced new rules targeting unethical practices by firms that buy fake views or reviews. These regulations, which include influencer rules, aim to enhance brand security and protect consumers by ensuring authenticity in marketing. The FTC's move is seen as a significant step by Chairwoman Lena Khan to curb deceptive marketing practices. Companies are urged to comply promptly to leverage the potential benefits of these rules for both their brands and consumers.
Fakers Gonna Fake, Fake, Fake, Fake Fake. Not so Fast Taylor…the FTC has Entered the Chat. https://t.co/0lUxBPIVXp With brand security at stake, knowledge is truly power, but there is a limited time to turn that power into something truly positive for your brand... @lizkmiller https://t.co/0mnX1gTpTy
Fakers Gonna Fake, Fake, Fake, Fake Fake. Not so Fast Taylor…the FTC has Entered the Chat. https://t.co/4bvzCdQYZP Brand security at stake, knowledge is truly power, limited time to turn that power into something truly positive for your brand and your buyer. @lizkmiller
MyPOV: Those unethical firms who buy views, fake views, or fake reviews will be punished. Maybe the best thing Lena Khan has done. Vendors - stop paying 50k for fake 29k views on your videos =) https://t.co/jCviTypxfY #IIAR #ARchat @IIAR @ARInsights