Generative AI faces challenges related to copyright and misuse, with industry leaders emphasizing the need for a foolproof watermark to combat these issues. Bill Gross, a notable figure in technology, is reportedly working on solutions to address what has been described as a 'shoplifting' problem in generative AI. The initial applications of generative AI were primarily for entertainment and educational purposes. However, there is growing concern about its exploitation by malicious actors. Experts, including Andy Thurai, have highlighted the importance of developing effective measures to prevent misuse and protect intellectual property in this evolving landscape.