The tokenization of real-world assets (RWAs) is rapidly gaining traction, with Goldman Sachs announcing plans to launch three tokenization projects by the end of 2024. This surge in interest is largely driven by demand from the bank's B2B clients and partners. The market for tokenized assets has now surpassed decentralized finance (DeFi) in total assets, currently valued at $170 billion. The sector is projected to grow at a compound annual growth rate (CAGR) exceeding 50%. Additionally, Goldman Sachs and BlackRock are preparing to introduce tokenization funds and an RWA marketplace, which could lead to significant inflows into the sector. The trend is seen as a transformative shift in asset interaction, democratizing access and enhancing liquidity for investors. Industry experts emphasize that the tokenization of assets represents not just a technological advancement, but a fundamental change in asset management and ownership in an increasingly digital world.