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The adoption of 'mission-first' policies by major tech companies like Google and Coinbase has sparked significant discourse in the tech industry. Originally introduced by Coinbase CEO Brian Armstrong in September 2020, and later by 37Signals' David Heinemeier Hansson, the policy was initially met with controversy and was very painful to execute. Google's recent implementation of a similar policy, as announced by CEO Sundar Pichai, marks a notable shift in corporate culture, emphasizing a focus on company objectives over individual political activism. This change has been described as marking the end of an era and has been both challenging and influential, according to communications professionals involved in its rollout.
Last week, when Google CEO Sundar Pichai introduced the company’s new “mission-first” philosophy, it felt almost benign. But when Coinbase CEO @brian_armstrong did it in September of 2020, then 37Signals' David Heinemeier Hansson (@dhh) did the same six months later, the press's… https://t.co/RHAvElK74E
Google’s new “leave your activism at home” policy marks the end of an era. I spoke with Coinbase’s @brian_armstrong, the architect of mission-first, and Rails legend @dhh. A retrospective on the policy that saved tech: https://t.co/P2Ws5bOKlL
Google’s new “leave your activism at work” policy marks the end of an era. I spoke with Coinbase’s @brian_armstrong, the architect of mission-first, and Rails legend @dhh. A retrospective on the policy that saved tech: https://t.co/P2Ws5bOKlL
