Hero MotoCorp reported its first-quarter results for FY25, revealing a consolidated net profit surge. However, the company faced challenges as its average selling price (ASP) declined by approximately 3% quarter-over-quarter, which analysts attribute to a potential discounting strategy amid channel inventory buildup. Both Goldman Sachs and Jefferies expressed concerns, noting that EBITDA fell short of expectations due to lower-than-anticipated ASP and margins. The company's Q1 EBITDA was reported to be 3-5% below market forecasts. Following the results, Hero MotoCorp shares dropped by 4.72%, trading at Rs 4,992.60 on the Bombay Stock Exchange, marking their lowest level since June 4. Analysts remain divided on the outlook for the company, with some suggesting that upcoming product launches may provide a boost, while others fear a possible downward trend in sales volume.