JD Sports has experienced a decline in UK sales amid a volatile clothing market. Despite achieving a 9.0% organic revenue growth for FY-24, including 5.2% from new stores, the company's shares slipped following the quarterly drop in UK sales. The challenging sector, rather than JD Sports' execution, appears to be a significant factor in the company's recent performance, reflected in a 5.5% decline in shares. Furthermore, JD Sports has attributed its falling profits to the unpredictable market conditions. The company has also noted a positive impact from Foot Locker's American turnaround.