The rapid expansion of legalized sports betting has raised significant concerns over its impact on consumer financial health and societal well-being. Research indicates that access to sports gambling has led to an increase in bankruptcies by 28% and debt collections, with online access significantly amplifying these effects. The NCAA and the National Council of Legislators from Gaming States (NCLGS) are collaborating on legislative frameworks and educational programs to protect student athletes from harassment and illegal betting activities. Despite being marketed as a harmless way to enjoy sports, the proliferation of sports betting has also led to increased consumer stress and financial instability. Approximately 30 online sports betting brands have either shut down, pulled back, or been bought, highlighting the industry's consolidation. Additionally, the sports industry faces risks as high-profile athletes become entangled in betting scandals. Critics argue that the normalization of gambling could lead to a public health crisis in the future, with detrimental effects on families and communities.