
Lululemon's stock has hit a 52-week low, trading around $330, down from over $360 a few weeks ago. The decline comes as the company announced a restructuring of its product and brand teams, including the departure of Chief Product Officer Sun Choe, who resigned to pursue another opportunity. The company will not replace the CPO role but will instead elevate the Global Creative Director and create a new position, Chief Brand & Product Activation Officer. Shares fell by 2.5% following the news. Analysts from Jefferies have expressed concerns, noting that Choe’s departure is 'not a good sign' and that recent visits to Lululemon stores indicate the product assortment is 'falling flat,' with an excess supply across colors and product lines. The company's earnings are due in one week, and there is support at the $300/280 level.





Lululemon’s stock falls after the company said its chief product officer was leaving, raising concerns among analysts that the athleisure brand is losing its edge https://t.co/pL4Ud0zf6b
'Not a good sign:' Lululemon $LULU stock down after CPO departs https://t.co/Q6wNxFrGFA https://t.co/KTDcZG9pbw
Jefferies analysts say Choe’s departure “is not a good sign” for the company. Furthermore, Jefferies noted that their recent visits to Lululemon stores suggest $LULU's product assortment is "falling flat," with an abundance of supply across colors and product lines. They point… https://t.co/i9b5sobNXE