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Media companies are set to pay $76 billion for NBA rights, fueling a market for basketball talent. The NBA seeks more media partners amid ongoing negotiations, with networks eyeing fresh faces for broadcasts, preparing for the draft and championship, setting up a promising future.
The #NBA's media rights deals are set to spark a talent bidding war 🏀 With $76B committed, networks like NBC, Prime Video, and ESPN/ABC are eyeing fresh faces for their broadcasts. Read more ⬇️
The NBA is in the midst of its championship, has a massive media rights deal on the horizon, and is preparing for its draft. It's all setting the NBA up for a huge future. More from @BobbyMarks42 on @FOS_Today ⬇️
NBA wants 'many more' media partners amid ongoing rights negotiations, league executive says https://t.co/TcZPFYf2OM by @allie_canal
