Feb 26, 01:29 PM

Microsoft Tried to Sell Bing to Apple for $100B, Gained 3% Market Share

In a recent revelation from Google's antitrust lawsuit against the US Justice Department, it has been disclosed that Microsoft attempted to sell its search engine Bing to Apple in 2018 for nearly $100 billion. This attempt was part of Microsoft's broader strategy, having pitched Apple six times between 2009 and 2020 to make Bing the default search engine on Apple devices. Despite these efforts and an investment of nearly $100 billion in Bing over two decades, Apple declined all offers, with Microsoft only achieving a 3% market share in the search engine sector.

#Google #US Justice Department #Microsoft #Bing #Apple

Written with ChatGPT (GPT-4).