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People who talk about the NBA are about to get paid a lot of money. A look at how the NBA’s $76 billion rights deal will fuel the market for basketball talent. https://t.co/aMQgsN54bD
Media companies are about to pay $76 billion to show the NBA. Here's what they have to do next. https://t.co/6zJcspSVOX
Getting the NBA’s next round of media rights deals completed is an extremely complex proposition, Commissioner Adam Silver said Thursday, especially because nobody can say with any certainty what the viewing landscape will look like in the future. https://t.co/ORPXC6OODt
The NBA's next round of media rights deals is attracting major players like ESPN, NBC, Amazon, Disney, and Warner Bros. Discovery. NBA Commissioner Adam Silver is navigating complex negotiations amid uncertainty about the future viewing landscape. Media companies are poised to pay $76 billion for NBA rights, fueling market growth for basketball talent.