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The NBA rights negotiation has become a pivotal moment in the TV industry, with NBC facing budget cuts to secure a deal. Warner Brothers' interest in CBS adds complexity, while concerns arise over NBC's high payments. The industry is reevaluating the value of sports content in the streaming era.
NBCU braces for budget cuts as it is on the cusp of closing a deal for NBA games...“Entertainment is a swamp, and sports is the only firm ground."---one of many great details in this piece by @jbflint @thesimonetti @asharma https://t.co/eU2TIlOVBF via @WSJ
Warner/Brothers wanting to buy CBS — locking in the NFL and the rest of the NCAA tournament — is the most interesting detail in the ongoing NBA rights fight per @WSJ. Well, that and many at NBC believing they are paying way too much. https://t.co/9tKZJ69WiG
“The NBA sweepstakes has turned into a defining moment for the TV industry, highlighting the anxieties of traditional media companies about the collapse of cable and their uncertain financial futures in the streaming world. It has put front-and-center the paradox that sports…